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11 Reasons to Start Running

People start running for a variety of reasons. Some run because they want to lose weight, improve their health, compete in races, or try something new. Whatever your reason is for running, you’ll experience many physical, mental, and emotional benefits of the sport. Here are some great reasons to start running.1 Running Improves Your Health Jordan Siemens The Image Bank / Getty Images One of the biggest benefits of running is that it’s good for your health. Running is an excellent way to strengthen the heart and ensure the efficient flow of blood and oxygen throughout the body, which helps decrease your risk of a heart attack. Exercise, combined with maintaining a healthy weight, is one of the best ways to naturally reduce your blood pressure if it’s above normal. If you have high cholesterol, running can also help keep it in check. Running and other weight-bearing exercises also increase bone density, which can fend off osteoporosis. Including running into your fitness routine can also improve your immune system, so your body is more effective and efficient at fighting off germs.2 You Can Lose Weight Many people start running to lose some extra pounds. As one of the most vigorous exercises out there, running is an extremely efficient […]

December

Roger Federer joins Swiss running brand On as an entrepreneur.

Roger Federer and On are announcing today a unique entrepreneurial relationship that will join one of the world’s most influential athletes with one of the fastest-growing brands in the history of athletic footwear. Federer will invest in On and joins the founders of the young sports brand to shape its future. As a true partner, he helps to oversee product development, marketing and fan experiences as well as the athlete spirit of On’s high-performing culture. Based in Zurich, nine-year-old On has taken the athletic footwear market by storm. Elite athletes are winning Olympic and World Championship medals in the innovation from Switzerland. Driven by peer-recommendation, runners are discovering the superior performance and feel of On running shoes and its unique patented “Cloud” technology. As a result, On is attracting the fastest-growing global fan community and has joined the ranks of the leading brands in the US, Europe and Japan. “I’ve been a fan of On and its products for a while, but after talking to the founders I realized we have a lot more in common than just our Swiss roots,” says Federer. “I’m excited to be part of the On team and to work on the future of a […]